The Market Leader in Relational Intelligence for Churches
In just 18 months, Nurture.io has grown to serve 122 church locations with 752 church leaders engaging with 3.2 million congregants and donors through our platform. With our early traction and 98% customer retention, we've established ourselves as the category-defining relationship intelligence platform for churches.
We're not replacing existing systems—we're the layer that makes them all work together, which is why churches invest in us as their most essential tool.
Our Opportunity
The Urgent Need
Churches struggle to manage growth and retain donors. They lose people and don't know until it's too late. Someone stops attending → no one notices. Giving drops. Key volunteers quit → staff finds out months later. Once churches figure it out, people are already gone. The chance of re-engaging them increases by ~3X if acted on within days.
Our Solution
Nurture synthesizes data from many disparate tools to help churches track engagement, giving trends, and growth opportunities. Using the insights, we give a clear roadmap that ensures increased reach and revenue for our customers, and creates team-wide accountability through time-sensitive action items and assignments.
Target Market
93K
Prospects
Small Churches <300
86% ($960M)
Medium Churches 300+
11% ($360M)
Large Churches 1000+
3% ($150M)
Market size: $1.5B
Competitive Comparison
|
Nurture
|
Studio C
|
Pushpay Insights
|
Church-stream
|
Gloo
|
Subsplash
|
|
|---|---|---|---|---|---|---|
| Proprietary Technology | ✓ | ✓ | ✓ | ✗ | ✓ | ✓ |
| Mobile App for Staff | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Integrated Systems | 17 | 7 | 3 | 4 | 7 | 9 |
| In-App 1-to-1 Communication | ✓ | ✗ | ✗ | ✓ | ✗ | ✗ |
| Action Items for Staff | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Audience Segmentation | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Cross-Platform Insights | ✓ | ✗ | ✓ | ✗ | ✗ | ✓ |
| 24/7 Customer Support | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Staff Training | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Staff Collaboration | ✓ | ✗ | ✗ | ✗ | ✗ | ✓ |
| Church Health Snapshot | ✓ | ✗ | ✓ | ✓ | ✗ | ✗ |
| Messaging Templates | ✓ | ✓ | ✗ | ✓ | ✗ | ✓ |
| Staff Performance Metrics | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Interaction Logging | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Known Relationships Intel | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Realtime Alerts | ✓ | ✗ | ✓ | ✗ | ✗ | ✗ |
| Lifetime Congregant Context | ✓ | ✗ | ✗ | ✓ | ✗ | ✓ |
Raise Amount
$4M
Funding will be strategically allocated across four key areas:
- Sales & Marketing
- Customer Success
- Product Development
- Operations & Leadership
This capital will accelerate growth, strengthen our specialized SaaS platform's features, and position Nurture for Series A funding or profitability.
Sales and Marketing
Sales Channels
- Build a scalable inside sales team to increase demo volume and accelerate pipeline velocity
- Launch targeted outbound campaigns to high-potential churches using refined ICP criteria and intent data
- Expand and incentivize referral programs for customers and strategic partners (consultants, coaches)
- Formalize partnerships with leading church management and giving platforms for co-selling and bundled offers
- Implement proven SaaS sales methodologies for consistent, high-conversion sales motions
Marketing Activities
- Deploy multi-channel content marketing (thought leadership, customer stories, webinars) to establish category leadership
- Invest in demand generation campaigns (SEO, SEM, paid social) to grow qualified inbound leads
- Activate account-based marketing (ABM) to engage top 200 target churches with personalized outreach
- Scale customer advocacy through testimonials, reference calls, and video case studies
- Expand presence at key church leadership conferences with speaking slots and booth sponsorships
Financial Projections
Revenue
2024
2025
2026
2027
2028
Expenses & Costs
2024
2025
2026
2027
2028
Profit
2024
2025
2026
2027
2028
Milestones
Jan 1, 2026
$742K in ARR
✓ We are Here Now
Jan 1, 2027
$2.4M in ARR
Jan 1, 2028
$5.6M in ARR
Dec 31, 2028
$11.1M in ARR
Team and Key Roles
Luke Denton
Founder and CEO
Known for his 20+ years of leadership in the megachurch network, Luke has built strategies and systems used by ministries worldwide.
Chris Hickingbottom
Chief Technology Officer
Former CTO of Open Key, Pharmedio, & Ikonik. A PHD candidate in Data Security, Chris has built tech used by the world's largest hotel chains
Callie Pirtle
Customer Success Director
With over 20 years experience leading executive functions at churches and non-profits, Callie brings strategic value to our customers.
Brian Russo
Marketing Director
Former Executive Creative Director at The Belonging Co. Brian also has run numerous agencies and nonprofits fighting social injustice.
Michelle Franco
Project Manager
Tri-Lingual former Product Success Manager at Wix.com. Michelle brings her $1B+ SaaS "Unicorn" company experience and structure to Nurture.
Absolom Mugwagwa
Mobile App Developer
An accomplished developer who has built and scaled apps downloaded by millions of people.
Yulia Ivanova
Senor Backend Developer
Yulia joined our team in Spring of 2025 to help us keep up with the unexpected demand of our high end clients.
Lauren Anderson
Customer Success Leader
Having worked for Elevation Church and then at Vanderbilt leading software rollouts, Lauren brings a perfect blend of skills to this role.
Partners and Resources
Cubit Capital
Strategic capital and advisory partners for Nurture.
PushPay Partnership
We have a marketing agreement in place with Pushpay, FaithTech Leader with 14,000+ customers. Promotion begins 2026
Elevation Church
Early adopter + pre-seed investor. One of the most influential churches in the world is helping us get the word out in the market.
River Valley Network
Champion customer for Nurture with a network of over 1000 campuses globally. We have agreed to premium placement / sponsorship at all events.
Influential Churches already using Nurture
Nurture Growth & Current Metrics
Executive Summary
Nurture.io has demonstrated rapid ARR growth, exceptional customer retention, and strong platform engagement over the past year. With $742K ARR (up 3x year-over-year), a 33% demo-to-close rate, and 62% weekly user engagement, the business is scaling efficiently. While burn is still high, growth metrics and customer quality lay a strong foundation for future upsell and margin expansion.
Core Metrics
| Metric | Value | Notes |
|---|---|---|
| Current MRR (Live) | $53,000 | 38 customers |
| Contracted MRR (Not Live) | $8,910 | 5 onboarding (Jan/Feb) |
| Contracted Setup Fees | $16,400 | One-time, 4 of 5 deals |
| Upsell Revenue (12 mo.) | $0 | No upsells yet |
| Customers Churned (12 mo.) | 1 | $1,500 MRR lost |
| Sales & Marketing Spend | $120,000 | 12 months, includes founder time |
| New Customers (12 mo.) | 33 | Signed, live/onboarding |
| Total Platform Users | 750 | Staff across customers |
| Weekly Active User % | 62% | 465/750 users |
| Net Burn (avg, monthly) | $70,000 | Over last 12 months |
| ARR (12 months ago) | $241,000 | Dec 2024 |
| ARR (Current) | $742,800 | Dec 2025 |
Charts & Visualizations
ARR Growth (Dec 2024 - Dec 2025)
$750K
$600K
$450K
$300K
$150K
$0
Dec '24
$241K
Dec '25
$743K
Dec '24
Feb
Apr
Jun
Aug
Oct
Dec '25
Customer Growth (Dec 2024 - Dec 2025)
Burn Multiple vs. ARR Added (2025)
Burn Multiple: 1.67 ($840K burn ÷ $502K net new ARR)
Weekly Active Users
Weekly Active Users
465 users (62%)
Inactive Users
285 users (38%)
Calculated Metrics & Insights
GRR
92.5%
NRR
92.5%
CAC
$3,636
ACV
$19,550
Burn Multiple
1.67
Demo-to-Close
33%
Weekly Active Users
62%
ARR Growth (YoY)
3x
Investor Commentary
- Growth: ARR tripled in the last 12 months, driven by disciplined sales execution and strong product-market fit in the church engagement SaaS space.
- Retention: Only one churned customer and no downgrades; upsell opportunity is untapped, representing future NRR upside.
- Efficiency: CAC is low relative to ACV; demo-to-close is strong. Burn multiple is elevated but justified by rapid ARR growth and land-and-expand opportunity.
- Engagement: 62% weekly active users signals deep adoption and value delivery.
- Next Steps: Launch upsell features, optimize onboarding, and improve burn multiple as ARR scales.
Summary Table
| Metric | Value |
|---|---|
| ARR Growth (YoY) | 3x |
| Gross Retention (GRR) | 92.5% |
| Net Retention (NRR) | 92.5% |
| CAC | $3,636 |
| ACV | $19,550 |
| Burn Multiple | 1.67 |
| Demo-to-Close | 33% |
| Weekly Active Users | 62% |
Investor Resources
2025 Financial statements
use of funds documentation
elevation church
case study
Next Steps
Book Time with
The Founder
Schedule a time directly on Luke's calendar to ask your questions and explore your options for potential upside.