The Future of Church Technology 

Nurture pioneered a new category of Relational Intelligence for Churches. Integrating all existing tools, it detects early disengagement and alerts staff to connect with people the moment they drift.

Nurture - Pitch Deck

Our Opportunity

Problem worth solving

Churches lose people and don't know until it's too late. Someone stops attending → no one notices. Giving Drops. Key Volunteers quit → staff finds out months later. Once churches figure it out, people are already gone. The chance of re-engaging them decreases by ~300% if not acted on within days.

Our solution

Nurture analyzes data to help churches track engagement, giving trends, and growth opportunities. Using the insights, we give a clear roadmap that ensures increased reach and revenue for our customers, and creates team-wide accountability through time-sensitive action items and assignments.

113K Prospects
Market size: $2B
Small Churches <300 71% ($960M)
Non Profits 18% ($480M)
Medium Churches 250+ 9% ($360M)
Large Churches 1000+ 2% ($150M)

Target market

Competitors How our solution is better
Studio C We focus on staff empowerment / results
Pushpay Insights Open Ecosystem, Better Product / Service
ChurchStream Proprietary + Trusted (Not White-label)
GLOO We use Church's Data, Not generic stats
$4M
Funding will be strategically allocated across four key areas: sales (our top priority), marketing (including paid acquisition), engineering, and operations. This capital will accelerate growth, strengthen our specialized SaaS platform's features, and position Nurture for Series A funding or profit.

Sales and Marketing

Sales channels

Until now, we have exclusively distributed our platform through word of mouth and partnerships with church consultants. Having exceptional traction in our newly-pioneered category, we're now ready to expand with paid advertising and SaaS sales strategies. Our current demo-to-close rate is 33%.

Marketing activities

We're partnering with industry leaders to promote our platform through podcasts, articles, targeted social campaigns, and appearances at conferences. We're also developing case studies that showcase the measurable results our customers achieve with Nurture. One can be viewed at nurture.io/casestudy

Financial Projections

Revenue

$241K
$542K
$1.5M
$3.2M
2024
2025
2026
2027

Expenses & Costs

$801K
$1.4M
$2.4M
$3M
2024
2025
2026
2027

Profit

($560K)
($837K)
($898K)
$222K
2024
2025
2026
2027

Milestones

Dec 31, 2025

$50K in MRR (We are Here Now)

Aug 1, 2026

$100K of MRR ($1.2M ARR)

Dec 31, 2027

$250K in MRR ($3M ARR)

Dec 31, 2028

$500K in MRR ($6M ARR)

Team and Key Roles

Luke Denton
Luke Denton
Founder and CEO
Known for his 20+ years of leadership in the megachurch network, Luke has built strategies and systems used by ministries worldwide.
Chris Hickingbottom
Chris Hickingbottom
Chief Technology Officer
Former CTO of Open Key, Pharmedio, & Ikonik. A PHD candidate in Data Security, Chris has built tech used by the world's largest hotel chains
Callie Pirtle
Callie Pirtle
Customer Success Director
With over 20 years experience leading executive functions at churches and non-profits, Callie brings strategic value to our customers.
Brian Russo
Brian Russo
Marketing Director
Former Executive Creative Director at The Belonging Co. Brian also has run numerous agencies and nonprofits fighting social injustice.
Michelle Franco
Michelle Franco
Project Manager
Tri-Lingual former Product Success Manager at Wix.com. Michelle brings her $1B+ SaaS "Unicorn" company experience and structure to Nurture.
Absolom Mugwagwa
Absolom Mugwagwa
Mobile App Developer
An accomplished developer who has built and scaled apps downloaded by millions of people.
Yulia Ivanova
Yulia Ivanova
Senor Backend Developer
Yulia joined our team in Spring of 2025 to help us keep up with the unexpected demand of our high end clients.
Lauren Anderson
Lauren Anderson
Customer Success Leader
Having worked for Elevation Church and then at Vanderbilt leading software rollouts, Lauren brings a perfect blend of skills to this role.

Partners and Resources

PushPay Partnership
We have signed a marketing rev-share agreement with Pushpay, FaithTech Leader with 14,000 customers and $1.3B Value. Promotion begins 2026
Elevation Church
Early Adopter + Lead Investor of SAFE round. One of the most influential churches in the world is helping us get the word out in the market.
River Valley Network
Huge Evangelist for Nurture with a network of over 1000 campuses globally. We have agreed to premium placement / sponsorship at all events.

Investor Resources

2025 Financial statements

use of funds documentation

elevation church
case study